— PROJECT NAME
Canvas by Instructure
— CATEGORY
Brand Film: AI-assisted, EdTech
Every future starts blank. A 30-second, AI-assisted brand film with restrained pacing. After picture lock, I gave every shot a de-AI pass: film emulation, grain, and texture work to soften the AI tells and make the images feel photographed.
Canvas by Instructure
Creative Direction: Rich Wallace / Ideasicle X
Production: David Safian / SaF Productions