— PROJECT NAME
Human Powered Health Cycling
— CATEGORY
Brand Story: PR, owned media
— TAGS
Testimonial, Healthcare, Sports
As the first cycling team that is purpose-led rather than sponsor-led, Human Powered Health cycling needed a video that conveyed their brand purpose as their sports marketing message.
Collaborated with HPH’s Creative Director Sam Wiebe to create the concept, then handled editing, title design and animations, music/sound design and color.
Shaping the HPH Story
Partnering with Human Powered Health through their biggest victories and milestones, I’ve had the chance to craft standout media moments that capture the energy and ethos of HPH. Below is a selection of my favorites—telling the story of a team redefining cycling.
Brand Manifesto
I loved working on this piece. We set out to answer a big question: ‘Who is Human Powered Health?’ With a camera crew following the cyclists through their training and racing season, we captured the team and management fully embodying the brand’s values.
It was a deeply rewarding project—I still get goosebumps watching it.
Pro Cycling with IBS – Cory's Story
Despite facing IBS and a potential colon removal, Cory Greenberg defied the odds to race in the pro peloton. Filmed in collaboration with creative director Sam Wiebe, this video tells Cory’s story of resilience—and the power of friendship on two wheels.
*also created various cutdowns and formats for social
THORNE – Brand Partnership / Product Placement: PR
A brand partnership story that seamlessly demonstrates the synergies between the team and the health and wellness brand Thorne. Shot by Diego Sanz Casasnovas & Sam Wiebe. Sam and I conceptualized the video and produced the story. I then edited the footage, designed titles and animations, and did the color grading and sound design.
Breaking the Mold: HPH’s Fierce Look for TDF Femmes
With its evolution into a fully women-only team by 2024, Human Powered Health brought bold energy to the Tour de France Femmes in a rule-breaking kit by designer Maisie Wilen.
Loved diving into the sound design—quick turnaround but packed with fierce intensity!
*main version published in vertical.
CATEGORY
Brand Values
In this social media piece for Thorne, we transformed a sports team’s marketing message and brand purpose into a fast-paced social story.