— PROJECT NAME
nutribullet Pro® 900
— CATEGORY
Consumer Product campaign: broadcast
This project was a blast to work on. We shot multiple takes of all the blender colors using a motion control arm – the same one used for high-speed red carpet 'glam bot' shots. On set, Arcana Academy's ECD Shane Hutton suggested we go beyond simple color cuts and find a more organic transition.
In the edit, we used merging liquid pours as fluid transitions, with most effects crafted directly in Adobe Premiere for a seamless process.
Flame artist Thom Reimering masked the blenders, providing a clean foundation and stabilizing the final results.
We also repurposed the different takes to create 10-second recipe clips…
…highlighting each blender color while showcasing quick and easy recipes.
PROJECT NAME
nutribullet Smart Sense™
We worked on the entire NutriBullet line, and I edited each spot to bring it all together. With tight turnaround demands, I set up camp in the motorhome, jumping into footage as fast as it hit the cards.
The videos above are some of my standout favorites.
Here are a few more that round out the collection:
nutribullet Ultra